What is a keyword?

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.

Keywords should be developed and carefully selected before launching content online on web and mobile platforms.

In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).


Information

Keywords are used by Web surfers to describe what they hope to find when performing a Web search. This statement of a real-time want/need has not gone unnoticed by Web marketers, many of whom have tried to benefit from keyword advertising buys and/or search engine optimization.


Why are keywords important?

  • Keywords help website owners with the following:
  • Improve search engine rankings by helping Google understand the webpage content.
  • Communicate to Google that a webpage is a match for a query.
  • Identify and speak the language of the target market.
  • Create useful content for the target audience.
  • Get content in front of the right people at the right time.
  • Drive more qualified traffic to appropriate webpages.
  • Increase time on site by directing more qualified traffic to webpages.
  • Increase conversions by helping consumers find you rather than your competitors.


All of these matter for SEO. To elaborate, keyword research helps you understand how your target market describes your products or services. It also shows you how people ask for more information on your topics when using a search engine.

How do you use keywords in your pages and posts?

Since search engines use keywords as a jumping off point when filtering results. it’s incredibly important to make sure that you know how to use keywords in your content correctly so that your content has a better chance of being found, indexed and ranked.